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Actively market data.gov to school systems as a tool for education. You need a certain level of sophistication and familiarity to use these datasets effectively. Increasing familiarity with students through curriculum integration is a high impact way to increase the pool of people using these data sets now and in the future.
Currently users can rate the data usefulness etc but the rating isn't that meaningful because it isn't related to what the user is looking for. Adding an ability for users to tag datasets with keywords will make it easier for people to run more specific searches. And, if you allow users to associate ratings to keywords the rating system will deliver much richer information.